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Good marketing, like good food, starts with the right ingredients.

I help consumer brands grow with intention — building the marketing strategies and systems that compound over time, not just for launch day.

A decade leading digital strategy at

Victoria's Secret · Macy's · Saks Off 5th

Now working with the independent brands I believe in.

JZ

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About

I traded the corporate track for something I cared about more.

After ten years driving growth for the biggest names in retail, I realized the work that excited me most was happening on a smaller scale. The founders rolling up their sleeves in test kitchens and small studios had the best products, but often lacked the strategic framework to scale sustainably.

I created this consultancy to bring enterprise-level strategy to the independent consumer brands I genuinely love. We don't do hacks or vanity metrics. We build robust systems that convert interest into loyalty.

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How I Work

Three ways to get to the good part.

2 Weeks

The Amuse-Bouche

Marketing Audit

A comprehensive deep-dive into your current marketing stack. We'll identify the leaks in your funnel, the missed opportunities in your messaging, and outline the immediate actions needed to improve ROI.

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6 Weeks

The Tasting Menu

Growth Strategy

Your bespoke playbook for the next 12 months. We map out channel strategy, budget allocation, retention loops, and campaign calendars designed specifically for your target demographic and business goals.

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Ongoing

The Main Course

Fractional CMO

I integrate directly with your team as executive marketing leadership. From managing agencies to overseeing product launches, I own the marketing outcome while you focus on building the business.

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"
We were thoroughly impressed with her professionalism, creativity, and dedication. From the start, she took the time to truly understand our brand and vision.
Jessica DeStefano · CEO, Sunday Suppers
Let's Talk

If you're building a brand you're proud of — I'd love to hear from you.

I maintain a highly focused client roster to ensure I can give every brand the attention it deserves. Let's see if we're a match.

Take the first bite →